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Robert Rauschenberg is one of the most important visual artists of the second half of the twentieth century. In Random Order, Branden Joseph examines Rauschenberg's work in the context of the American neo-avant-garde. One of the foundations of his study is Rauschenberg's professional relationship with experimental composer John Cage. From the moment of their encounter at Black Mountain College in 1952, Joseph argues, Rauschenberg and Cage initiated a new avant-garde project, one that approached the idea of difference not in terms of negation but as a positive force. Claiming that Rauschenberg's work cannot be understood solely from the standpoint of the Frankfurt School -- whose theories have dominated discussions of avant-garde and neo-avant-garde aesthetics -- Joseph turns to the theoretical positions of Gilles Deleuze and Jacques Derrida. Rauschenberg's neo-avant-garde was not a simple repetition of earlier avant-garde movements, Joseph shows, but a series of practices that opposed the rise of postwar spectacle, commodification, and mass conformity.
Beginning with the White Paintings, Joseph examines Rauschenberg's artistic development from 1951 to 1971. He looks at the black paintings, Red Paintings, Elemental Paintings and Elemental Sculptures, Combines and Combine paintings, transfer drawings and silkscreens, performances, and explorations in art and technology. Joseph's study not only offers new interpretations of Rauschenberg's work, but also deepens our understanding of the entire neo-avant-garde project.
- Sales Rank: #1699675 in Books
- Published on: 2007-02-23
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .75" w x 7.00" l, 1.81 pounds
- Binding: Paperback
- 432 pages
Review
Branden Joseph's strikingly original study of Robert Rauschenberg will also be influential as a remarkable cultural history of the intersection of art, media, and technology in the 1960s. Among the book's great merits are its stunning de-familiarization of a well known artist's work and its impressive reconsideration of the political stakes in the aesthetic practices of the period.
(Jonathan Crary, Columbia University)
Set against today's fast-paced, cut-and-paste art spectacles, Rauschenberg's collages, combines, art and technology experiments, and multimedia performances may seem old hat, a bunch of outmoded forms and tamed ideas. But through impeccable archival research and a detailed rereading of Rauschenberg's early works and the context of their emergence and immediate reception, Branden Joseph revivifies the radical spirit of the old. Random Order's recasting of the not yet canonical artist as a Deleuzian deconstructionist and an inheritor of Artaud's theater of cruelty is bound to be controversial among not only Rauschenberg scholars but also historians of the postwar neo-avant-garde. All the better to encourage a reimagining of the present.
(Miwon Kwon, Department of Art History, University of California, Los Angeles)
Branden W. Joseph has embarked upon the ambitious project of reconstructing the essential part of Robert Rauschenberg's oeuvre...persuasively shown that Rauschenberg, together with [John] Cage, represents a specific and distinct instance of the American neo-avant-garde.
(Ales Erjavec Modernism/Modernity)
...succeeds in highlighting an anarchic and gratuitously radical streak in Rauschenberg's early practice that is worth attending to, one that is neither a repeat of earlier avant-garde gesturings nor simply an accommodation to the values and commodifying mechanisms of postwar American consumer society.
(Alex Potts Art Bulletin)
The strongest passages deal with individual works in depth and with remarkable sensitivity to context. A chapter devoted to Rauschenberg's live performances is outstanding.
(James Lawrence Burlington Magazine)
Those interested in the interrelationship of various modern arts genres will find this book especially illuminating.
(Library Journal)
The short and highly accessible texts featured in this anthology touch on most of the major philosophical preoccupations of Debord and the Situationists. Ranging from movements like Surrealism and the Bauhaus to figures like Lucien Goldmann and Jean-Luc Godard, they reveal what a dialectical analysis of culture in the mid-twentieth century could yield. The more recent contributions to the volume provocatively engage crucial elements of the Situationist legacy and reflect knowledgeably, and in some instances passionately, upon them. An impressive editor, McDonough expertly and even-handedly navigates the polemical reefs of the Situationist history and legacy.
(Alexander Alberro, School of Art & Art History, University of Florida)
Reynolds has revitalized not only an important and little-researched moment in Smithson's career, but also -- and perhaps more significantly -- a crucial event in the history of art practice in the U.S. and beyond.
(Alexander Alberro, School of Art & Art History, University of Florida)
Scrupulously documented and brilliantly argued, Random Order is the most extensive and probing understanding we have of the aesthetic, historical, and political stakes of Rauschenberg's neo-avant-garde artistic project. Like Rauschenberg's 'mole archaeologist,' Joseph unearths the network of artists and theorists that countersigned the artist's desire to enact, in each of his works, not only what it means to encounter a work of art but also how to use it as a weapon to transform our conception of art and the relations in which we live. In the process, he gives us a stunning analysis of the artistic process itself -- a process that, as he so beautifully demonstrates, always carries us -- with random but unrelenting force -- beyond ourselves.
(Eduardo Cadava, Princeton University, author of Words of Light: Theses on the Photography of History)
About the Author
Branden W. Joseph is Frank Gallipoli Professor of Modern and Contemporary Art in the Department of Art History and Archaeology at Columbia University and an editor of the journal Grey Room (MIT Press).
Most helpful customer reviews
13 of 14 people found the following review helpful.
Indispensable
By Steve
This study of Rauschenberg will doubtless make itself pretty much indispensable in the literature on the artist. It's a brilliant study- Joseph is in command of the literature on the topic, demonstrates a great deal of theoretical sophistication, as well as showing a lot of sensitivity to the works and their context.
Joseph's contention is to explore Rauschenberg's work in relation to the Neo-avant-garde, seeking to show that his work (along with his colleague John Cage) was neither a farcical repetition of 1920s Dada (ie jaded attempts to "shock" the viewer), nor was it an ironic casting-off of the avant-garde project in favour of a capitulation to commodity capitalism (ie through his pop culture references and so on). Instead, Joseph argues- convincingly- that Rauschenberg (and Cage) sought to escape the tyranny of the self- the "ego" of Absract Expressionism, in order to open up perception to differentiation and multiplicity- an attempt to open up a space beyond the totalised structures of late capitalism. (Joseph's concerns give away his being an ex-student of Benjamin Buchloh- hence these particularly Frankfurt School concerns). So for Joseph, Rauschenberg's White Paintings, or his Tire Print with John Cage, were not simply juvenile pranks, nor farcical, worn-out shock tactics, but serious attempts to disclocate habitual modes of perception and cognition- in this way, Rauschenberg both differs from, and continues the avant-garde project of political change.
Joseph makes a good case- in particular, his first chapter, on Rauschenberg and Cage, where he examines their interest in temporality and flux in relation to the ideas of Bergson, is quite brilliant. But the level of discussion is sustained throughout- it's a compelling and fascinating read which will doubtless provoke a great deal of thought.
As you would expect from the MIT Press, its not a study for the lay reader- the usual phalanx of thinkers are brought to bear- Foucault, Deleuze, Bataille and the like- although Joseph draws on them judiciously, without detracting from the focus of his study. In fact its very readable indeed- Joseph hasn't succumbed (yet) to the puffed-up rhetorical excesses of some of his October colleagues.
3 of 12 people found the following review helpful.
More a textbook than an art book.
By simmons3d
This is a great book to buy if your more the art historian type. If however, your are simply interested in getting a book with a collection of this fantastic artists work than this book is not for you.
1 of 12 people found the following review helpful.
Rauschenberg
By Dottie Mitchell
This book is ok, not what I would have liked. It didn't have enough pictures of his wonderful works. It was more historian type.
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